Carbon Credit Capital (CCC) and Protect Our Winters (POW), a Boulder, Colorado-based NGO focused on advancing climate action within the winter sports community, entered into a mutual agreement to make carbon offsets more available to the members of the POW community.
The main focus of the partnership will be to offer CCC’s range of carbon offset and carbon footprint management products and services to those ski resorts, apparel companies, and individuals that make up the POW community to facilitate the reduction of emissions in the winter sports industry.
Protect Our Winters will collaborate with CCC to make CCC’s Carbon Neutral Checkout™, Carbon Offset Project Development, and Customized Retail Offset solutions available to their constituents. Through Carbon Neutral Checkout™ ski resorts will be able to offer carbon neutral ski and stay experiences, and individuals will be able to offset the carbon impacts of their time at a mountain, or of the gear they buy. Resorts interested in developing their own carbon offset projects, and either applying the emissions reductions to their operations, or selling them on the voluntary carbon markets will have full access to CCC’s Offset Project Development capabilities. Additionally opportunities to offset the carbon footprint of individuals and trips will be accessible through POW’s website.
It is with a mutual understanding between POW and CCC that they embark on this partnership to further engage every facet of the winter sports community. Both entities agree that we need bold action from all individuals, resorts, and outdoor brands if the emissions reduction goals outlined by the international community are to be met within their specified time frame. As several of CCC’s employees are winter and winter sports enthusiasts themselves, this partnership is particularly welcomed, and we look forward to moving the dial within an industry whose vitality depends on doing so!