By Harneet Kaur
Experts at Carbon Credit Capital (CCC) launch a survey tool to measure eco-consumerist trends in the market, quantifying consumers’ appetite for “carbon neutral” branding.
Carbon Credit Capital, as a leader in carbon offset projects, moves a step further in researching the aspects of eco-consumerism via a simple survey. As the current market values greenhouse gas emission reductions, and public awareness of climate change impacts is constantly increasing, it is vital to emphasize the concept of “carbon neutrality.”
“There is a need to help the environment by offering carbon neutral products, and take the opportunity to create a strong eco-conscious brand, satiating the preferences of today’s customers”
– Olivia Fussell, Founder and Managing Director of CCC
We often search the market for “organic” products. What has driven the attention of consumers towards organics is the health-consciousness associated with the awareness of food adulteration and the devastating effects of overused chemical pesticides and fertilizers. As awareness of potentially harmful processes and substances used in conventional food production has grown, so has the demand for less harmful organic products and produce.
Likewise, a realization is currently being made that the demand for eco-products as a trend indicates high levels of competition in the market. The global issue of climate change is impacting individuals and businesses in varied capacities. As both consumers and businesses come to terms with the root-cause of this issue (none other than the release of GHGs); that we as individuals and businesses contribute to these detrimental consequences, “carbon neutral,” and “carbon neutrality” are picking up momentum as viable concepts to face climate risks and challenges globally.
With the vision of tackling the issue of runaway GHG emissions, CCC offers its unique Carbon Neutral CheckoutTM program to all industries and industrial sectors. This program helps companies reduce their carbon emission footprint and creates a robust carbon neutral brand.
Despite the fact that people’s awareness about the issue of our warming climate is accelerating, there is yet to be substantial evidence that consumers would be willing to support carbon neutrality by purchasing carbon neutral products and to what an extent. To dig deeper for the answer as to whether the market is ready for carbon neutral products and brands, CCC has initiated a consumer survey.
How much more will consumers pay to buy carbon neutral products?
The CCC consumer survey has a targeted sample size of 500, encompassing individuals as well as business across North America. The main objective is to determine how strong the eco-consumerist demand is in the current market. The main question asks about the extent to which people are ready to pay the price for carbon neutral products.
In addition to the above factors, the survey also aims to enlighten people about carbon management solutions and the potential for carbon neutral products. The survey has the potential to substantially contribute to research that will better able the understanding of the current market dynamics of eco-consumerism.
“The survey is a very straightforward tool to educate people about what carbon neutrality is, and puts this concept in their mind while we circulate the survey.”
– Pianpian Wang, GHG Accounting Analyst at CCC
The survey is still in circulation and the good news is that as of now, people seem to be interested in purchasing carbon neutral products and do not mind spending $3-$5 extra, which is the high extreme for price increases (most daily products are $0-$2 to make them carbon neutral). But these are still interim results; the big story is yet to come.
Interested? Take the survey now!
Stay tuned to know more about CCC’s initiatives and impending results from the consumer survey.
If you are interested in taking the survey, we would be more than happy to welcome your contribution in our research. Please visit the link below: