Carbon Credit Capital Speaks on Best for NYC Earth Day Panel at General Assembly

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Just in advance of Earth Day (April 22), Carbon Credit Capital was invited to speak at a panel discussion organized by Best for NYC with a focus on how companies can embed environmental responsibility into their own business models.


Together with representatives of Pisticci Restaurant and WATT + FLUX (an LED Inspire Company), Reed Shapiro, Carbon Credit Capital’s Director of Business Development spoke on behalf of the company about how others can use simple metrics to calculate and then mitigate the environmental impact of their operations, products or services.


At the panel discussion, the three panelists gave a brief introduction to their value-driven businesses and how the businesses have incorporated the environmental best practices into their operations and services.


The panelists were also asked about the main challenges they have faced while implementing environmental considerations into their business models. Reed mentioned that lack of education about what carbon offsets are, and their inherent benefits to brand identity and market penetration is the biggest barrier to taking action. Stacie Alexiou, Founder of WATT + FLUX, also stated that clients generally focus on instant profits and costs but overlook the accumulated impact of energy efficiency and other environmentally friendly measures. Both panelists highlighted the fact that while it is often viewed as a challenge, the most necessary step a business can take is to quantify their use and impact early on. Appropriate and responsible action can only be taken once baseline measurements have been conducted, giving companies an insight into which pieces of their business stands to benefit most from taking immediate action, and which parts of the business will be most challenging, requiring a more in depth and long term strategy to address.


As a small business owner, Michael Forte of Pisticci Restaurant thinks that the biggest hurdle for small businesses is that it takes time to build environmental responsibility into the fabric of a business, due to a limited budget of both time and money. That being said, he also admits that it is doable, as Pisticci has now been in business for over 15 years, and has continually strengthened its environmental practices to the point of net carbon neutrality. Through purchasing carbon credits after conducting energy audits, then graduating to generating his own compost and growing the very food they serve at the restaurant, Michael gradually started exploring more and more ways to reduce business costs while doing good for the environment, culminating in running a net-carbon neutral restaurant with an almost entirely self-sufficient supply chain. Michael also suggested that small businesses can obtain good insights and guidance by joining relevant industry associations and networks.


The three panelists all agree that passion is the most important element that prompts businesses taking environmental actions – it is one thing to twist someone’s arm to be green, it is another dynamic entirely when those parties involved truly want to be the best they can be – whether that is in regard to the environment, their consumers, or the products or services they provide. With that said, all three panelists stressed with great importance the idea that being green, or carbon neutral, or purchasing products that will save money over time can be done with ever-more ease whether there is passion or not. We are reaching a point in time where there the hurdles to being green – even carbon neutral – are constantly diminishing.


Carbon Credit Capital was selected as a finalist of the Best for NYC challenge in 2015. We have dedicated and advocated small and medium-sized companies to reduce the carbon emissions generated from their business operations and product development and manufacturing processes. Our Carbon Neutral Checkout™ (CNC™) initiative gives companies the opportunity to calculate their carbon and greenhouse gas baselines, while also implementing innovative pricing mechanisms to distribute the costs of taking action in a way where companies do not have to pay directly to achieve substantial or total net-emissions reductions, while also giving consumers a way to make a difference with the purchases they make on a daily basis. CNC™ allows us all to bridge the gaps to a carbon neutral world every day and drive modern consumerism from a process that strains and degrades the natural resources of the world, to one that rejuvenates and protects those critical resources.


The below video clip from the panel discussion serves as a quick introduction to the three speakers and Best for NYC campaign:


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